Sunday, January 31, 2016
Customer Interviews No. 1
I decided to tackle an issue that most people would overlook: the sometimes congested drive-thru area. Of course, the drive-thru experience varies during different times of the day, but one thing is for sure, whenever it's not running smoothly, we all wish it could be a better experience. I envisioned using current technologies like Apple Pay or Android Pay to help streamline the drive-thru process for customers. Instead of having customers reach for their wallets or purses to pay for their meals at the first window, then moving to the next window to receive their food, I think it would be easier on both the consumer and the company to allow customers to pay at the drive-thru menu, even allowing the customer to interact with the drive-thru menu themselves.
For my interview, I decided to ask my potential customers the following questions:
1) How would you feel about a smoother drive-thru experience?
2) Do you think the current drive-thru experience could use improvement?
3) Have you ever heard or used Apple Pay or Android Pay?
4) Would you be willing to utilize those features if it were to indeed improve your experience?
Labels:
Week 4
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment