1. What stood out to me the most in this chapter would probably be the section regarding the importing good ideas. As someone who currently envisions incorporating wireless and interactive technologies, like Apple Pay, for my entrepreneurial idea, it was really enlightening to see an entrepreneur who decided to use an idea that's already in motion and utilize it on a wider scale.
2. For the most part, this chapter was straight forward and self explanatory. One part that was confusing to me was the "lifestyle ventures" classification.
3. A) Is it smart, or profitable, to make a product or service that the customer doesn't necessarily realize has a high intrinsic value? This is a question I thought of while reading the customer availability section. B) How much customer feedback should be incorporated into the final design of the product or service? There have been times when producers have accurately surveyed customers' preferences, and yet the product became an utter failure at launch.
4. I don't disagree with what the author stated because the information was backed by studies and research.
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