I am a person of integrity. I am someone who often goes beyond the mark to satisfy what others' want, which is both a positive and negative characteristic. My talent would have to be that I'm more emotionally inclined than others; thus, allowing myself to carefully gauge someone's attitude or behavior towards something or someone (No, I'm not a psychic).
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
With the helpful input of Skylar, my product is an app that allows customers the convenience of, while at the drive-thru, using their smartphone to utilize the entire franchise's menu and customizing their order. The app will use Near Field Communication to gather information (deals, specials, payment) from the franchise and sending it to the user's phone.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
This product is targeted to consumers who enjoy the added benefit of not having to awkwardly speak to a sometimes working drive thru speaker or, deal with a limited menu option that doesn't fully show what's offered. The Drive-Thru menu at Sonic's has a ton of menu items on display that causes confusion and increased wait-times as opposed to streamlining their offerings. In a sense, I'm offering an app that seeks to ease or eliminate the inefficiencies of both businesses and consumers.
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
As I mentioned in my previous Idea Napkin, customers love options. I don't believe that they is an one approach fits all solution. In a way, it's similar to variety of options that consumers are presented with: McDonald's to Burger King, Samsung to Apple, and Google to Bing. Consumers will care for my app because it expands past the traditional menu and allows greater freedom to individualize.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? `
I'm willing to pursue my dreams till I cant anymore, so I think that kind of sums me up. I'm a hard working individual who loves working with others to gather their input and feedback.
All of these elements fit with my product offering because it caters to my mission statement and vision. My product aims to bring the 21st century to the drive thru area by simplifying the experience for the user. Eventually, my app will reshape the ordering system when customers come inside to order their foods. The central focus remains on the customers, which ensures that the offerings displayed are driven exclusively by the needs of the customer.
Top Feedback
- "That would be incredibly convenient as the person in front of you orders you would be able to place your order in to assist in eliminating time from the process." - Skylar Busch
I decided to make sure I noted in this Idea Napkin the implementation of NFC technology, which allows cars behind the person ordering to also be able to order.
- What if when the customer pulled in the drive-thru that the app would pull up special offers based on the customers buying habits. - Keith Bailey
The app will tailor to each unique customer and suggest special offers and deals.
- I think if you teamed up with certain drive-thru restaurants they might cut you in on a percentage based on how many repeat customers you brought back - Keith Bailey
I can see myself forming a strategic partnership with some fast food restaurant to offer even more incentives for return customers.
- How is the phone connecting and does that connection leave it open to attack from someone outside the restaurant? - Kamil Jackson-Chaka
The same technology used in iPhones and Androids, Near Field Communication, will be used for submitting and paying for the orders.
- Could it be activated by someone with a Wi-Fi router or Bluetooth transmitter at any time? - Kamil Jackson-Chaka
Hi Rnard-
ReplyDeleteI thought your venture idea is very novel! I think your idea napkin was really well thought out and that your addition of others’ comments was very nice. I seem to agree a lot with Keith. One thing I think that you should consider is the cost to the consumer to use your product and the cost to the businesses that would potentially use it, too (like switching costs, new technology, and training).
Our idea napkins are not really alike, but here is the link to mine: http://kwallaceent.blogspot.com/2016/02/idea-napkin-no-2.html
Good work!
Katherine Wallace
Hey! So I appreciate your idea and your enthusiasm about your idea; however, I would recommend trying to focus on writing a little bit clearer and using better grammar so that it is easier to understand. Beyond that, I would say that there are already a lot of restaurants that have apps offered to the customers allowing them to do this. If you were to make this application, you would definitely have to figure out how your app would be different and how you would market it to people so that they would actually be willing to waste money on it. I personally am also in the same dilemma of finding a way to make my application (a recipe application) unique and helpful enough that people are willing to purchase it and use it regularly.
ReplyDeleteAlso, check out my post:
http://sebastianent3003.blogspot.com/2016/03/idea-napkin-no2.html
Hi Rnard,
ReplyDeleteGreat job on this assignment! I think your app is a great idea and people would definitely use it. I know that when I pull up to a drive thru, it usually takes me some time to read the menu and decide what I want to order. However, if I had an app I could look at while waiting in line, it would definitely speed the process up. Here's the link to my blog incase you want to check it out: http://julianakrevans.blogspot.com/2016/03/idea-napkin-no-2.html
Rnard,
ReplyDeleteGood work on this assignment! I think your app is a fantastic idea and I would that I would use it for sure. I think that if you sold the idea to many big companies that they would pay a ton of money for it and it would potentially be the next big thing. Keep up the good work and I am posting a link to my blog below!
http://mitchlicht2016.blogspot.com/2016/03/idea-napkin-no2.html