1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
This chapter reminded me of a lot of the things that were mentioned in my marketing class. However, something that stood out to me was the mobile marketing section, which went into more depth on how to integrate, individualize, involve, and initiate. These concepts form the four Is and create a comprehensive strategy on how to utilize mobile social media.
2) Identify at least one part of the reading that was confusing to you.
This chapter wasn't hard to understand, but I would have to say that the affiliate model for pricing in the social media age is confusing. I would have liked to see more examples of what the affiliate model represents.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author, what's the best model to use for social media pricing? Facebook and other apps have earned millions from the freemium model and still continue to do so. How much should be offered for free before it becomes unprofitable?
In your opinion, what are some companies that could use some new marketing techniques in order to revamp their image? I feel like Chipotle is a company that could use a new marketing scheme to attract some of the consumers that it definitely lost from the health scare. BlueBell is another company that comes to mind when I think of changing marketing strategies.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
This was an informative chapter, so I felt as if the information provided was unbiased and objective. The author outlined steps and solutions on how to address marketing in the digital age. The resources he offered were, in my opinion, credible and backed by evidence.
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