Amazon Whisperer

1. Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. 

Revenue drivers for my product would come from advertisements and the franchises paying a specified fee for tailoring my product according to their consumers' predicted behaviors.

2. Describe what kind of product offering you believe should be next. What's the next thing your customers want?

Since my product is an app, I can offer the next thing my customers would want via software updates. The next big thing would allow the customer to upload and share their favorite customized meals and/or drinks onto social media. Since food is already constantly uploaded onto sites like Instagram and Facebook, users of the app will feel compelled to show off their latest creation.

3. Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

This next thing will enhance the features of my current offering by implementing a social aspect to the app. This improves the user experience by giving him/her the chance to visualize other potential food creations.  

4. Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

First, it was believed that 3D TVs would be the next big thing. Now, virtual reality is currently marketed as the next big thing for consumers. Its described as a device that puts the consumer right into the action. Its immersive and allows the user "watch Hollywood's best movies in [their] own private cinema."

4. What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

Majority of the customers who reviewed this product gave rave reviews. Most of the reviews stated the following as pros and cons:

Pros
1)  Affordability
2)  Decent Amount of content
3)  Easy to set-up
4)  User friendly interface

Cons
1) Video quality can be grainy or disorienting
2) After long periods of use, it can become fatiguing on the eyes
3) "Having a cell phone at your head"

5. Describe what design/usability changes you'd make to the product. 

Based on the feedback, I would upgrade the processing chip of the VR to improve the video quality of the content. I would partner up with companies like Hulu, Disney, or Marvel, to improve the amount of content available to the user. Lastly, I would talk to engineers on ways to lessen the impact of virtual reality headsets on the consumers' eyes.
 
6. Describe why you think this product would make a good addition to your current product/service offering.

Due to the fact that it is inadvisable for users to use VR while in a vehicle, there is currently no way in which it is possible to combine the two products. Quikpay is a mobile payment service that allows the customer to utilize a franchise's menu options. However, I'm pretty sure that the franchises that I'm in contract with will attempt to create an application on the VR headset that will allow the consumer to visualize the possibilities.