My Unfair Advantage

1. Accountability: My product requires consumers' trust and a willingness to input their credit card information for payment. My venture will have a constant team of engineers working on ways to improve the strengthen my app. In other words, in light of recent hacking attempts across the globe, my product can be trusted in the hands of the consumer.

2. Accessibility/Simplicity: Upon opening the app, the user will be able to seamlessly interact with the app and choose in detail what type of menu items they would like. This is where companies like Apple succeed because of the ease of their products. That being said, my product will be accessible for all users to understand.

3. Accommodation: My product will be used by a diverse range of consumers coming from various cultural and economical backgrounds, so it would be imperative for the app to adapt to each unique customers' need by analyzing the customers purchasing history.

4. Utility: No longer dependent on an employee at the drive-thru, the consumer is free to experiment with whatever the franchise has to offer. Ever wanted to try a "flop" (a Miami term meaning half lemonade, half iced tea)? The consumer is able to go beyond the usual one menu fits all approach. 

5. Decentralization: My venture will be less concerned about titles and positions of power, but instead, more focused on bringing together our collective solutions and ideas to better serve the consumer. Too many companies are stuck in that traditional 20th century way of doing business, unknowingly blocking talented people at the bottom from the getting the opportunity to express their ideas.

6. Awareness: In order for my product to work, it utilizes NFC technology, which allows it to transit information back and forth between the consumers phone and the franchise restaurant. The app must be aware of any consumer trends in food preferences like GMOs or Gluten free options. The app will also attempt to save the consumer money by displaying location exclusive savings that vary.

7. Energetic: It's never safe to become complacent. This is especially true in the app world where they are many apps with original ideas that are, sooner or later, imitated and marketed as the next big thing. My team will consistently find ways on expanding in more areas than just the drive-thru. 

8. Marketability: A good product means nothing if its not able to capture the consumers' attention. Providing consistent marketing campaigns that resonate with the consumer is the one and only goal. As my product becomes more marketable, corporations will want to form a strategic alliance in order to find ways of tapping into the consumers' preferences.  

9. Driven: My start-up will be staffed with individuals who share the same vision as I do. We will be ambitious in our goals of reaching a global audience. We will be resourceful and monitor potential opportunities that could expand our reach. 

10. Idealistic: No company ever succeeds, and continues to do so, without thinking outside the box and being willing to face failure. My venture will attempt to solve consumers annoyances in ways that others wouldn't attempt. We will set the trend in which the competition will try to follow.

Being idealistic is the top resource for my company because it allows experimentation and feedback from the consumer. This, ultimately, allows my company to grow and be receptive of what the consumer wants.